Ad Operations Specialist

Location: New York, NY

Department: Advertising

Type: Full Time

Min. Experience: Mid Level

Come party with a million people a day in celebrating important events in their lives! Evite, the world’s leading digital platform, is looking for a passionate and creative Advertising Operations Specialist to join our team in New York City. We are looking for people who will contribute to our mission of bringing people together to celebrate their most important life moments.

The Ad Ops Specialist will be accountable for managing operations across both direct and programmatic sales. The role will require an agile individual who can smoothly glide through the different facets of Ad Ops.  The candidate must possess excellent communication skills, strategic thinking skills and have the ability to ideate and work with cross teams.  Evite is looking for motivated individuals to help bring our “What If” philosophy to life.   

Core Capabilities:

  • Proficient in DFP: ease of use across trafficking, tagging, reporting and inventory management. Experience with Sales Manager and FatTail a plus.
  • Solutions-oriented mindset: interest in troubleshooting to find solutions. Always thinking about how to improve processes intra-team and cross-functionally.
  • Subject-Matter Expert on Programmatic Ecosystem: can speak to the programmatic ecosystem and understands the various roles DSP, SSP, etc. serve to publisher.

Must have Capabilities: 

  • Communication - You’re an eloquent speaker who can explain anything to everyone. You are also a clear and concise writer.
  • Critical thinking - You love logic and data. Thinking strategically is your forte. You enjoy diagnosing complex problems and formulating plans of attack to resolve them. You enjoy an environment where everyone is encouraged to add value at the most strategic level.
  • Cultural fit - You have a craving to fit in a fast-paced, high-integrity, low hand-holding environment (but you will get a hug if you need it). EQ as important as IQ. Bullies need not apply. You want to help bring our  “What If” philosophy to life.

Responsibilities:

  • Implement and maintain ad delivery for online advertising campaigns using DFP Premium across direct and programmatic channels (desktop, mobile web, app, video and email).
  • Be an invaluable partner to Account Strategy and Programmatic teams for campaign management and day-to-day operations.
  • Participate in operational programmatic initiatives such as Programmatic Guaranteed, Prebid and Header Bidding (includes onboarding new partners, updates to existing integrations, testing strategy, etc.).
  • Own day-to-day programmatic quality assurance process and coordinate partner escalation outreach.
  • General management of Ads.txt process, includes auditing file formats for accuracy, maintaining current partner files while removing old ones and expert on latest industry updates.
  • Craft and maintain workflow and process documentation; communicate changes to teams.
  • Provide timely troubleshooting diagnostics, evaluate and solve for reporting discrepancies.

Preferred Requirements:

  • 3+ years of Digital Ad Operations trafficking management for direct and programmatic campaigns.
  • BA/BS degree in Economics, Finance, Marketing, Business or related major.
  • Experience with DFP Premium and the following SSPs AdX, Rubicon, AppNexus, etc.
  • Familiarity with buy-side programmatic systems (i.e., DSPs).
  • Comfort with Deal ID setup, optimization strategy, and fluency with programmatic terms.
  • Entrepreneurial spirit, eager to learn and diligent contributor.
  • Highly organized, eye for detail and analytical thinker.
  • Web/tech savvy, must be able to quickly learn and master new programs and interfaces.
  • Eloquent communicator and ability to breakdown complex concepts across internal and external teams.
  • Working knowledge of HTML, JavaScript and websites, a plus.
  • Understands the importance of excellent customer service (for internal teams / stakeholders and clients).

Note: No relocation assistance provided for this position. Duties, responsibilities, and activities may change at any time with or without notice. Evite, Inc. is committed to equal employment opportunity and values a diverse workforce. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or perception, national origin, age, marital status, disability, veteran status, genetics or other legally protected characteristics.

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