Ad Ops Specialist

Location: New York, NY

Type: Full Time

Min. Experience: Mid Level

Come party with a million people a day in celebrating important events in their lives! Evite, the world’s leading digital platform, is looking for a passionate and creative Advertising Operations Specialist to join our team in New York City. We are looking for people who will contribute to our mission of bringing people together to celebrate their most important life moments.

The Ad Ops Specialist will be accountable for managing operations across both direct and programmatic sales. The role will require an agile individual who can smoothly glide through the different facets of Ad Ops.  The candidate must possess excellent communication skills, strategic thinking skills and have the ability to ideate and work with cross teams. Evite is looking for motivated individuals to help bring our “What If” philosophy to life.   

Core Capabilities:

  • Proficient in DFP: ease of use across trafficking, tagging, reporting and inventory management. Experience with FatTail, LiveIntent and Celtra a plus
  • Solutions-oriented mindset: interest in troubleshooting to find solutions. Always thinking about how to improve processes intra-team and cross-functionally.
  • Critical thinking capability: proven ability to come up with solutions for complex problems and deliver accurate output to business stakeholders with minimal supervision.

Must have Capabilities:

  • Communication - You’re an eloquent speaker who can explain anything to everyone. You are also a clear and concise writer.
  • Critical thinking - You love logic and data. Thinking strategically is your forte. You enjoy diagnosing complex problems and formulating plans of attack to resolve them. You enjoy an environment where everyone is encouraged to add value at the most strategic level.
  • Cultural fit - You have a craving to fit in a fast-paced, high-integrity, low hand-holding environment (but you will get a hug if you need it). EQ as important as IQ. Bullies need not apply. You want to help bring our  “What If” philosophy to life.

Responsibilities:

  • Implement and maintain ad delivery for online advertising campaigns using Google Ad Manager (and LiveIntent) across direct and programmatic channels (desktop, mobile web, app, video and email).
  • Be an invaluable partner to Account Strategy and Programmatic teams for campaign management and day-to-day operations.
  • Ideate and work with Design team on ad product development, testing and implementation using Celtra
  • Collaborate with fellow Ad Ops team members on quality assurance for custom ad products, site redesigns/updates, ad-hoc projects, etc.
  • Participate in operational programmatic initiatives such as Programmatic Guaranteed, Prebid and Header Bidding (includes onboarding new partners, updates to existing integrations, testing strategy, etc.).
  • Craft and maintain workflow and process documentation; communicate changes to teams.
  • Provide timely troubleshooting diagnostics, evaluate and solve for reporting discrepancies.

Preferred Requirements:

  • 3+ years of Digital Ad Operations trafficking management for direct and programmatic campaigns.
  • BA/BS degree in Economics, Finance, Marketing, Business or related major.
  • Experience with DFP Premium, LiveIntent, Celtra, FatTail, and the following SSPs AdX, Rubicon, AppNexus, etc.
  • Entrepreneurial spirit, eager to learn and diligent contributor.
  • Highly organized, eye for detail and analytical thinker.
  • Web/tech savvy, must be able to quickly learn and master new programs and interfaces.
  • Eloquent communicator and ability to breakdown complex concepts across internal and external teams.
  • Working knowledge of HTML, JavaScript and websites, a plus.
  • Understands the importance of excellent customer service (for internal teams / stakeholders and clients).
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